Answer:

Time....... Maintaining a website can become time consuming and costly. If you have a large number of products or services on your website - think how much time would be involved if you wished to add another product - if you had to design a new web page and then upload the web page to your website each time you added a new product - or changed prices etc.

If you also wished to arrange that other associated products were to be displayed on the same web page - using a standard html static web pages - the procedure is very time consuming. Imagine having 1000's of products, each with their own website page that needs constantly updating and then uploading to your web space.

It is much simpler if each of these products occupies a single record in a database. Once you have changed the product prices or information in the database records - you can then simply upload the amended database to your website and the end result is that all your web pages are updated in one simple action.

Skills....No HTML or website design knowledge is required. Using a database - if you can complete simple forms you can update your website easily. Large complex websites can be maintained by users with very little computer experience. If you can fill a form in you can run a database driven website

Ability to easily implement features.... such as arranging that your products /services can be displayed in various different ways such as in ascending or descending order alphabetically, by date, or by popularity.

Unique functionality to the website.... many features can be added to your website - your database can power a website search facility - enabling your visitors to search your website for products/data relating to specific items. Calculators can be designed and added to your website to provide even more functionality for your visitors. When visitors enter their specific needs,the calculator goes into action and your database can then arrange to display the products which best suit the visitors requirements. This is much nicer for your website visitor than them having to trawl through each of your products to ascertain which is suitable.

Cost.... Using a database driven website solution is cost effective. Content management tools will give you the freedom to create dynamic web page content yourself, rather than being dependant upon a third party, a web designer. You can easily add new products or product ranges - change prices and add new pictures very easily. This means that you will not need to pay a web designer to update your web pages Professional database driven website design is a cost effective method of developing a website which stores a large amount of information.

Interactivity..... ?Your website visitors are presented with information which relates specifically to their individual needs. A database driven website provides interactive elements to ensure that users have reasons to return your website on an ongoing basis.

Ability to evolve - As many web pages as you wish...... Your website has the ability to evolve without incurring extra costs. Your website can be as large as you choose to make it. Just by adding more records to your database - extra web pages will automatically be created. You can add more categories as well as products - even add sub categories. all of this ultimately ensures that your web visitors will return to your website.