Answer:

Nobody can honestly claim to do so because of the ever-changing algorithms and formulas search engines utilize. There are hundreds of different search engines and indexes all of which have their own method of determining what ranking they will give you based on a keyword search.

Certain optimization techniques work in one search engine but are given less weight or even penalized by another. The overall strategy we employ is to try and find a happy medium and make sure your keywords are present where they need to be. Other factors such site popularity (determined by how many other popular sites are linking to you), keyword placement in your page titles, page text, alternate text for images and meta tags (special tags read by some search engines which contain keywords specific to your industry and the site content) will determine your site's relevance vs. the keywords the potential visitor has typed in.

With every custom web site we create, we include submissions to some of the most popular free search engines and indexes such as Google, Alta Vista, Lycos, Dmoz Open Directory Project, etc. More comprehensive strategies and submissions are available to achieve improved results.

We also will ask you to supply us with a preliminary list of "keywords" that apply to your industry that potential visitors would be searching for.